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This web site states the following, "If you are working with or want to support one of these global movements for change." Our analyzers noticed that the web page also stated " You are part of the global human rights movement! Click any link above to find out more." The Website also said " And visit these other fabulous and useful resource sites." The website's header had human rights as the most important optimized keyword. It is followed by civil rights, civil liberties, and liberty which isn't as highly ranked as human rights. The next words buildinghumanrights.us uses is freedom. equal rights was included and will not be understood by search parsers.